There are many interesting in her article. We have seen many Twitter strateggy from many brands like Coca Cola, Toyota, Oreo etc. But, are their campaign in Twitter success?
Manya big companies or brands spend more than six months acquiring 1,000 followers to whom they craft three messages a day and wonder why nothing’s happening. Their Twitter strategy doesn’t work..
Here are some tips from Cohen. Enjoy it
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Does your Twitter strategy work? I’ve had marketers tell me that their Twitter strategy doesn’t work. They spend six months acquiring 1,000 followers to whom they craft three messages a day and wonder why nothing’s happening. They don’t understand that Twitter is a cocktail party conversation that occurs on a one-to-one, one-to-many and many-to-many basis. In essence, these marketers have found a good size gathering, made a few sparkling comments, and left without waiting to hear anyone’s response. Therefore it’s no surprise that their Twitter activity’s not yielding any measureable results.
